Course curriculum

  • 1

    Welcome

    • Start Here

    • Participant Agreement

    • Questionnaire
  • 2

    Let's Get Started!

    • So, You Think You Need to Raise Money

    • Types of Capital & Capital Stacks

    • Customer Discovery and Development

    • Product Design, Development, Production, and Distribution

    • Business Models

    • Protecting Your Vision

    • Understanding Financial Instruments

    • Additional Resources
  • 3

    Cash Flow

    • Prepare for the Cash Flow Workshop
  • 4

    Spring 2026 Session Decks

    • Kickoff Day One

    • Kickoff Day Two

    • Week 2: Story as Strategy

    • Week 3: The Problem You Solve

    • Week 4: Know Your Customer

    • Week 5: Business Model Foundations

    • Week 6: Pricing for Value

    • Week 7: Cashflow & Financial Projections

    • Week 8: Sales Strategies

    • Week 9: Brand Positioning, Messaging + Channels

    • Week 10: Strategic Planning
  • 5

    You're Almost There!

    • Post-assessment Questionnaire